art direction + design

Activation / Illustration

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. 

For the 2013 LA Marathon, Asics installed a shoe shaped speaker that the public can interact with and hear the various sounds of what a marathon runner would be experiencing. The speaker is backdropped with an illustrated mural to celebrate the various neighborhoods and cultures that make up the great city of Los Angeles.